Guaranteed Rate Launches Intuitive Loan Finder to Help Customers Find the Perfect Loan
Guaranteed Rate, the eighth largest retail mortgage lender in the nation and an industry technology leader, announced today its new Intuitive Loan Finder, a powerful online tool to help borrowers quickly explore their mortgage options with just a few easy clicks.
The Intuitive Loan Finder's robust decision logic is based upon the experience and wisdom of Guaranteed Rate's industry-leading team of loan officers in helping more than 500,000 happy clients find their perfect loan. The tool guides customers through a series of simple questions to understand their unique situation and preferences. Key inputs include the loan type (purchase or refinance), the type of structure (home or condo), the purpose of the property (residence or investment), and expected timeframe to keep the property. Guaranteed Rate's Intuitive Loan Finder then analyzes this data, and leverages proprietary algorithms to generate a list of relevant loan options and prioritize the best matches for each customer's specific needs.
"Guaranteed Rate has always given borrowers complete transparency and control of the mortgage process," said Victor Ciardelli, president & CEO of Guaranteed Rate. "Our new Intuitive Loan Finder now puts even greater power in the hands of our customers as they evaluate their loan options online, at their own pace."
The Intuitive Loan Finder perfectly complements Guaranteed Rate's powerful Digital Mortgage SM solution. Customers who are still researching loan options can use the Intuitive Loan Finder to narrow their search, while customers who already know which mortgage they want can use Guaranteed Rate's Digital Mortgage technology to get approved online in just minutes -- anytime, anywhere.