Agents Use New Technology To Boost BusinessMay 29 2012
Today's home buyers prefer to do things electronically, whether over their smart phone or through social media. In an article in the Chicago Tribune, agents admit that to keep up, they are switching up their marketing tactics in order to find new ways to connect with more clients.
According to the National Association of Realtors, online sources rank #3 in most common way for buyers to find an agent. Home buyers and sellers don't only look for their agents and properties online, they also expect instantaneous communication, turning more agents towards text messaging as a main source of communication.
If you're new to the social media life, here's a quick tip: keep posts professional, providing facts that are relevant or helpful to potential clients. Also, don't forget to let people into your own personal life with pictures and posts – but always keep it professional!
Have you started texting your clients for quick communication? How about social media – how often do you use it? Let us know in the comments below.