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  • Guaranteed Rate National Television Commercials with Ty Pennington Debut This Week

    We’re excited to let you know that Guaranteed Rate has launched its first national television advertisements featuring home improvement expert Ty Pennington. The ads began airing on six national cable networks this week.

    There are three different spots rotating on the air:

    • The first spot, “Baby,” profiles a happy family telling Pennington how much they love their new home purchased with a Guaranteed Rate mortgage and who have taken the company’s low rates to heart—in more ways than one.

    • The second spot, “Patio,” features Pennington walking another couple through their dream home, only to learn that they can’t buy the house because they can’t find the right mortgage rate. Guaranteed Rate’s low mortgage rates come to the rescue, making a splash along the way.

    • The third spot, “Lower,” takes the viewer inside a stuffy, traditional bank office, where a banker denies a young couple’s attempt to negotiate a lower mortgage rate, only for Pennington to drop in with the news that there is another option available to them: Guaranteed Rate.

    The ads, with creative work done by Olson, can initially be seen on TBS, NBA TV, BBC America, Fox Business News, Destination America and Velocity, and will expand to other networks in a few weeks. The company has had outdoor and print advertising campaigns recently, but this is its first television campaign.

    Be sure to go to Guaranteed Rate’s Facebook page, like the page, and tell us your favorite spot and why for a chance to win an autographed picture of Ty Pennington.

     

     

    Feb 28 2014