Guaranteed Rate Recognized By Inc. Magazine For Impressive Customer ExperienceJul 3 2013
By: Nicole Gates
“Guaranteed Rate may be the fastest-growing privately-held company in Chicago, largely because it pounced on customer experience as a differentiator,” states Jon Morris in the recent Inc. Magazine featuring Guaranteed Rate. “Guaranteed Rate has done an excellent job of identifying and alleviating pain points in the mortgage process,” the article continues, “paving a great path of differentiation for the brand.”
The article, released on July 2nd, goes on to explain Guaranteed Rate’s three key elements to improving customer experience (technology, transparency and education) and how other brands can learn from the nation’s 8th largest mortgage company. By leveraging these three key components, Guaranteed Rate has been able to not only understand their homebuyers better, but been able to make their lives much easier through educational resources, easy-to-use online applications and staying transparent through the entire mortgage process.
You can see the full article here.