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  • Real Estate Expert and Sales Coach, Walter Sanford, Speaks at Guaranteed Rate Agent Seminar

    Chicago, Illinois - Guaranteed Rate's Brian Weis, Vice President of Mortgage Lending, held a half-day seminar at the Hilton Garden Inn in Evanston, IL on March 25, 2010. Brian provided a continental breakfast to forty real estate agents before property expert and sales coach, Walter Sanford, conducted an informative and motivational training session. The event provided business-building strategies to the local real estate agents and was Brian's way of giving value back to the real estate community.

    Walter Sanford was an obvious choice to be the keynote speaker due to his vast experience and respect in the housing industry. Sanford, a top producing agent for thirty years, spoke of his business-building strategies to a selected group of top producing agents from the Chicagoland area. Having authored twelve systems and books on topics such as pro-active and affiliate lead generation, Sanford centered his discussion on using these strategies effectively in order to optimize time and resources. The seminar also touched on social media branding, short sales and how to utilize a leveraged business plan.

    "I saw this seminar as an opportunity to nurture my current agent relationships. I believe that several of the tips Mr. Sanford gave will be instrumental in allowing these real estate professionals to expand their business much greater than before. Here at Guaranteed Rate we strive to build and strengthen relationships with our agents and I only look to reinforce that," Weis said.

    After Sanford supplied real estate agents with several tactics to help grow their business, numerous agents expressed positive verbal and written feedback.

    "I'm very surprised more agents do not go to events like these," said Marty Walsh, an agent from @Properties. "Sanford offered some valuable information that I am thinking of implementing right away."

    About Guaranteed Rate

    Guaranteed Rate, Inc., headquartered in Chicago, is America's fastest growing independent residential mortgage banker. After being founded in 2000, the company quickly grew beyond its Illinois location and has presently expanded into forty-one states, continually growing at a rapid pace.

    Guaranteed Rate's President and CEO, Victor Ciardelli, has taken an innovative approach to mortgage lending which led to a business model that significantly streamlined the mortgage process and reduced overall operating costs; a savings that is passed on to consumers by offering the lowest rates in the market.

    The national lender strives to maintain a healthy dynamic with its real estate affiliates. In addition to conducting seminars, the company regularly provides product training, industry updates and marketing strategies for real estate agents across the country. Visit us for more information about our Partner Xchange program. 

    Apr 20 2010