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Food fight round 3 | Meal plan delivery apps

Blue Apron vs. HelloFresh

Looking to order groceries and learn how to cook along the way? Give meal plan delivery a whirl! Blue Apron and HelloFresh deliver fresh ingredients and gourmet recipes to your doorstep on a weekly basis. Both digital services provide you with just the right amount of food for each recipe, helping you cut down on waste. Our final round is shaping up to be a slugfest—grab your popcorn and pull up a chair.

Established in New York City in 2012, Blue Apron ships 8 million meals per month to customers across the US. On the flip side, HelloFresh was founded in Berlin in 2011 and currently delivers 7.5 million meals a month to over 800,000 customers around the world.

Both meal delivery apps offer 2-person plans at $10 a pop and family plans at about $9 per serving. Going out of town? Both make it easy to skip a week without permanently canceling your service. However, HelloFresh holds an edge due to a few key advantages. They include:

  • Vegetarian/vegan meal plan options.
  • A wider selection of unique meals per week.
  • Better flexibility—the Classic Plan offers 3-5 meals per week for 2 or 4 people.
  • Fit, Quick and Variety meal plan preferences.
  • Difficulty levels for each recipe—start with level 1 and work your way up!

Our pick: HelloFresh—Whichever way you slice it, $9-10 per serving is a lot to swallow. But for added convenience and a larger pool of customizable options, HelloFresh is a cut above.


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